PENGARUH BIAYA, CITRA PRODI DAN FASILITAS TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH PROGRAM STUDI ADMINISTRASI BISNIS POLITEKNIK INFORMATIKA NASIONAL

Nenni. 2020. The Effect of Costs, Department of Study Image, and Facilities in Choosing the Business Administration Study Program of Polinas Makassar, Supervised by Yuswari Nur. This study aims to determine (1) the effect of costs, image of study programs, and facilities toward the student decision making in choosing department of business administration in Polinas Makassar partially and simultaneously (2) the most dominant variable affects the student decisions in choosing department of business administration in Polinas Makassar. This study used a quantitative approach. The variables of this study were cost, image of the department, facilities, and student decisions. The population of this study were 673 students of the business administrations study program class 2017,2018, 2019 and 87 students were taken as samples using the Slovin technique. The data collection technique used a questionnaire and the data analysis used was multiple linear regression with the help of SPSS v23. The results show that (1) the cost of education has a positive effect but not have a significant effect toward student decisions (2) the image of the study program has a positive and significant effect toward student decisions (3) facilities has a positive but not significant on student decisions. The cost of education, the image of the study program, and facilities simultaneously have a positive and significant effect toward student decisions (4) the most dominant variable is the Department Image variable.