PENGARUH TEKNOLOGI INFORMASI DAN KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH PADA PT BANK RAKYAT INDONESIA (PERSERO), TBK. KANTOR CABANG MAKASSAR SOMBA OPU

Mela Arlita. 2019. The Effects of Information Technology and Service Quality toward Customer’s Satisfaction at PT Bank Rakyat Indonesia (Persero), Tbk.
Makassar Somba Opu, Supervised by Hasmin Tamsah.
This study aims to determine (a) the effect of information technology toward customer’s satisfaction at PT Bank Rakyat Indonesia (Persero), Tbk.
Makassar Somba Opu (b) the effect of service quality toward customer’s satisfaction at PT Bank Rakyat Indonesia (Persero), Tbk. Makassar Somba Opu (c) the effect of information technology and service quality toward customer’s
satisfaction at PT Bank Rakyat Indonesia (Persero), Tbk. Makassar Somba Opu.
The study sample was 100 respondents who were customer at PT Bank Rakyat Indonesia (Persero), Tbk. Makassar Somba Opu. The study used multiple linear regression analysis by collecting data using a questionnaire with a likert scale.
The results of the study are (a) information technology have positive and significant effect toward customer’s satisfaction at PT Bank Rakyat Indonesia (Persero), Tbk. Makassar Somba Opu (b) service quality have positive and
significant effect toward customer’s satisfaction at PT Bank Rakyat Indonesia (Persero), Tbk. Makassar Somba Opu (c) information technology and service quality have positive and significant effect toward customer’s satisfaction at PT
Bank Rakyat Indonesia (Persero), Tbk. Makassar Somba Opu.