PENGARUH PELAYANAN PEGAWAI TERHADAP KEPUASAN NASABAH PADA BANK SULSELBAR KABUPATEN BANTAENG

Iswahyudin. 2019. The Effect of Employee Sevices Toward Customer Satisfaction at Bank SulSelBar Bantaeng Regency. Supervised by Syamsul Alam.
This research aims to determine how much effect the dimensions of service quality consist of physical evidence, reliability, responsiveness, assurance, and concern for the level of customer satisfaction and among the five dimensions of which service quality is the most dominant.
The analytical method used is a multiple linear regression method with hypothesis testing, namely F test and T test.
The result of the analysis of this study using SPSS 20 which can show that the quality of service simultaneously and partially has a significant effect on customer satisfaction. Concern variables have a dominant influence. From this study , the R square value is 0.520, which means that the service quality variable is able to explain customer satisfaction at PT Bank SulSelBar Bantaeng Branch os 52.0% while the remaining 48.0% customer satisfaction is explained by other variables outside of this study.