PENGARUH VARIASI MENU, HARGA DAN SUASANA TEMPATTERHADAP KEPUASAN KONSUMEN WARUNK UPNORMAL DI KOTA MAKASSAR

Huznul Karya. 2019. The effect of Menu Variations, Prices, and Place Atmosphere Toward Customer Satisfaction at Warunk Upnormal in Makassar City,supervised by Yuswari Nur.
This study aims (a) to determine the effect of menu variations, prices and place atmosphere effecting the consumer satisfaction at Warunk Upnormal Makassar(b) to determine menu variations, prices and atmosphere of place simultaneously toward consumer satisfaction at Warunk Upnormal Makassar (c) to find out which variabel of the consumer satisfaction at Warunk Upnormal Makassar.
The study sampel was 97 responndents who were buyers at Warunk Upnormal Makassar. This study uses the method of multiple linear regression analysis by collecting data using a questionnaire with a likert scale.
The results of this study were (a) variations in menu, prices and atmosphere of the place partially have a positive effect toward consumer satisfactionat warunk Upnormal in Makassar (b) menu variations, prices and atmosphere simultaneously have a positive effect toward customer satisfaction at warunk Upnormal in Makassar (c) the atmosphere of the place is the most dominant variabel effecting consumer satisfaction at Warunk Upnormal in Makassar.