PENGARUH PROMOSI, KUALITAS PRODUK DAN HARGA TERHADAP PENINGKATAN PENJUALAN PADA SHARE TEA MALL PANAKKUKANG MAKASSAR

Helmi zulkar. 2020. Effect of promotion, product quality and price on sales increases at Share Tea Mall Panakkukang Makassar, guided by Mariah.
This study aims to determine (1) the effect of promotion, product quality and price partially and simultaneously on increasing sales at Share Tea Mall Panakkukang Makassar (2) the most dominant variabel influencing the increases in sales at Share Tea Mall Panakkukang Makassar.
This research is a quantitative research with a survey approach. The total sample of 105 people was obtained from the total population of all visitors of Share Tea using the slovin formula, while the sampling technique used a Simple
Random Sample. The independent variable consisted of promotion (X1), product quality (X2) and price (X3) while the dependent variable is the increase in sales of Share Tea (Y). Dat analysis method uses multiple linear regression with F test an T test, validity test and reliability test
From the results of this study it can be seen that (1) promotion and product quality variables have a positive and significant effect partially and simultaneously on the increase in sales at Share Tea Mall Panakkukang Makassar
(2) promotion is the most dominant variable affecting the increase in sales at Share Tea Mall Panakkukang Makassar.