PENERAPAN INFLUENCER COLLABORATION MARKETING DALAM MENINGKATKAN DAYA TARIK MINAT KONSUMEN DI PINISI PUSAKA INDONESIA BY SEVEN SAILS

Nur Annisa. 2024. Implementing Influencer Collaboration Marketing to Enhance Consumer Interest in Pinisi Pusaka Indonesia by Seven Sails, supervised by Yuswari Nur and Mariah.
This study aims to analyze (1) The form of influencer marketing implementation to enhance consumer interest in Pinisi Pusaka Indonesia by Seven Sails. (2) The impact of collaboration marketing involvement on the increase in sales of sailing tour packages at Pinisi Pusaka Indonesia by Seven Sails.
The research type used is descriptive qualitative analysis. The data collection techniques used are observation, interviews, and documentation.
The results of this study show that (1) Seven Sails implements an influencer collaboration marketing strategy with Tiara Andini (Mega Influencer), Zhadela (Macro Influencer), and Tahsin (Micro Influencer). The form of influencer collaboration implemented is by providing one trip as an offer, while the feedback the company receives is promotional content that contains education, experience, and the trip as the basis for Seven Sails content. (2) The impact of this collaboration marketing shows a significant increase in sales and is able to increase brand awareness and the existence of Pinisi Pusaka Indonesia by Seven Sails.