ANALISIS HARGA DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN PADA APOTEK DHIFA FARMA PALANGGA KABUPATEN GOWA

Malika Quin. 2025. Analysis of Price and Location on Purchase Decisions at Dhifa Farma Palangga Pharmacy in Gowa Regency, supervised by Fitriani Latief and Iradat Rayhan Sofyan.
This study aims to analyze the partial and simultaneous influence of price and location variables on purchase decisions at Dhifa Farma Palangga Pharmacy in Gowa Regency. This research uses a quantitative method. A sample of 68 buyers was selected using the Lemeshow formula. The analysis technique used is multiple linear regression analysis.
The research results show that (1) Partially, the variables of price and location have a positive and significant influence on purchase decisions at Dhifa Farma Palangga Pharmacy in Gowa Regency. (2) Simultaneously, the variables of price and location have a positive and significant influence on purchase decisions at Dhifa Farma Palangga Pharmacy in Gowa Regency.