PENGARUH STRATEGI PROMOSI DAN PENGEMBANGAN BEAUTIFUL MALINO DALAM MENINGKATKAN MINAT WISATAWAN DI KELURAHAN MALINO KECAMATAN TINGGIMONCONG KABUPATEN GOWA SULAWESI SELATAN

Abd. Aziz. "The influence of promotional strategy and the development of beautiful malino increasing the interest of tourists in Urban Village Malino subdistrict TInggi Moncong, Gowa Regency, South Sulawesi" The guaded is Muhammad Saleh R.
The research aimed to: (1) to determine the influence of promotional strategies on increasing the interest of tourists in Urban Village Malino subdistrict Tinggi Moncong Gowa Regency South Sulawesi. (2) To know the influence of the strategy of development of beautiful Malino in increasing the interest of tourists in the sub-district of Malino district of Gowa in South Sulawesi. (3) to know which factory in the lost dominant influence on increasing the tourist interest in Urban Village Malino subdistrict Tinggi Moncong Gowa Regency South Sulawesi.
The research of this data is got from quistionaire (primer) that took respondence as many as 50 visitor that came or ever visited in Urban Village Malino Subdistrict Tinggi Moncong Gowa Regency South Sulawesi.
Data analysis that is used in this research is multiple linier by using SPSS 24.0.
These result of research showed that the variables strategy development of beautiful malino has a positive and significant influence in increasing the interest of tourists, while the variable promotion strategy has no positive effect and not significantly in increasing the interest of tourists.