PENGARUH PRODUK, HARGA, TEMPAT DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AIR MINERAL AQUA PADA AGEN PENJUALAN PT. VIARDI BINTANG TERANG MAKASSAR

Muliadi. 2023. Effect of Product, Price, Place and Promotion on Purchase Decisions of Aqua Mineral Water at Purchasing Agents of PT. Viardi Bright Star Makassar . guided by
Syamsu Alam and Asniwati.
This research aims to analyze: (1) the partial influence of Product, Price, Place and Promotion on the Purchasing Decision of Aqua Mineral Water at Purchasing Agent
PT. Viardi Bintang Terang Makassar (2) the influence of Product, Price, Place and Promotion simultaneously on the Purchasing Decision of Aqua Mineral Water at the Purchasing Agent PT. Viardi Bintang Terang Makassar. (3) the influence of the product as the most dominant variable influencing the decision to purchase Aqua Mineral Water at the Purchasing Agent PT. Viardi Bintang Terang Makassar.
This research approach is a quantitative approach. The sample selection in this research was carried out using a saturated sampling method, namely by determining the
entire population as a total sample of 77 agents. The analysis technique used is multiple linear regression analysis.
The results of the research show that: 1) there is a partial positive and significant influence between Product, Place and Promotion, while price has a partial negative and
significant influence on Aqua Mineral Water Purchasing Decisions at PT Sales Agents.
Viardi Bintang Terang Makassar (2) there is a positive and significant influence between Product, Price and Place and simultaneous promotion on Aqua Mineral Water Purchase
Decisions at PT Sales Agents. Viardi Bintang Terang Makassar (3) Product variable is the most dominant variable influencing Aqua Mineral Water Purchasing Decisions at PT Sales Agents. Viardi Bintang Terang Makassar.