PENGARUH KERAGAMAN PRODUK DAN KEAMANAN TERHADAP MINAT BELI KONSUMEN SHOPEE PADA MAHASISWA INSTITUT TEKNOLOGI DAN BISNIS NOBEL INDONESIA MAKASSAR

Dina Islamiyah. 2022. The Effect of Product Diversity and Safety on Shopee Consumers' Buying Interest in Students of the Indonesian Nobel Institute of Technology and Business Makassar, supervised by Mariah and Nurhaeda.
This study aims to determine (1) the effect of Product Diversity and safety on Shopee consumers' buying interest in the Indonesian Nobel Prize Institute of Technology and Business Makassar students partially and simultaneously (2) the most dominant variable influencing Shopee consumer buying interest in students of the Institute of Technology and Business. Indonesian Nobel Makassar.
This study uses quantitative data types and multiple linear regression analysis methods. The research data were obtained from questionnaires distributed online to Shopee consumers at the Nobel Indonesia Institute of Technology and Business
Makassar Students with a total sample of 84 respondents.
Based on the results of the study using the T-test and F test that (1) the product diversity and safety variables had a partial positive effect on consumer buying interest (2) the product diversity and security variables had a simultaneous positive effect on buying interest (3) the most dominant influencing variable against buying interest is security.