ANALISIS PENGARUH PRICE, PROMOTION, PEOPLE DALAM STRATEGI PEMASARAN TERHADAP KINERJA PEMASARAN KREDIT KONSUMTIF PADA PT. BPR HASA MITRA MAKASSAR

I Made Semadi. 2022. The Influence of Price, Promotion, People in Marketing Strategy
on Marketing Performance of Consumer Credit at PT BPR Hasa Mitra Makassar
(supervised by Rustan DM and Fitriany)
This study aims to determine and analyze: the effect of price, promotion and
people on the consumer credit marketing performance of PT BPR Hasa Mitra Makassar
based on a quantitative approach with associative descriptive method. This research was
conducted at PT BPR Hasa Mitra Makassar Main Branch Office with an allocation of
two months from March to April 2022. The population of this study were all 51 (fifty-one)
employees of PT BPR Hasa Mitra Main Branch Office and all population is used as the
object of research. The results of the study indicate that: 1) There is a direct positive and
significant effect between price on the marketing performance of consumer credit at PT
BPR Hasa Mitra Makassar. 2) There is no direct positive and significant effect between
promotion on the consumer credit marketing performance of PT BPR Hasa Mitra
Makassar. 3) There is a direct positive and significant influence between people on the
consumptive marketing performance of PT BPR Hasa Mitra Makassar. 4) There is a direct
positive and significant influence between price, promotion and people on the consumptive
marketing performance of PT BPR Hasa Mitra Makassar.