PENGARUH PEMASARAN ONLINE DAN LOKASI TERHADAP PENINGKATAN PENJUALAN PADA UMKM BINAAN PLUT SULAWESI SELATAN

Abel. 2024. The Influence of Online Marketing and Location on Sales Increase in SMEs
Guided by PLUT South Sulawesi, supervised by Yuswari Nur and Bahrul Ulum Ilham.
This study aims to analyze (1) The partial influence of online marketing and
location variables on the increase in sales in SMEs Guided by PLUT South Sulawesi. (2)
The simultaneous influence of online marketing and location variables on the increase in
sales in SMEs Guided by PLUT South Sulawesi. (3) The most dominant variable that has
a positive and significant effect on the increase in sales in SMEs Guided by PLUT South
Sulawesi.
The sample of this study consisted of 67 respondents who are the actors of SMEs
Guided by PLUT South Sulawesi, this study used a multiple linear regression analysis
method with data collection using a questionnaire with a Likert scale.
The results show that (1) Partially, the online marketing variable does not affect
the increase in sales in SMEs Guided by PLUT South Sulawesi, while the location
variable has a positive partial effect on the increase in sales in SMEs Guided by PLUT
South Sulawesi. (2) Simultaneously, online marketing and location variables affect the
increase in sales in SMEs Guided by PLUT South Sulawesi. (3) The location variable is
the most dominant variable that has a positive and significant effect on the increase in
sales in SMEs Guided by PLUT South Sulawesi.