PENGARUH INOVASI LAYANAN TEKNOLOGI APLIKASI BRIMO DAN KUALITAS LAYANAN CUSTOMER SERVICE TERHADAP KEPUASAN NASABAH PADA PT. BANK RAKYAT INDONESIA (PERSERO) TBK.MAKASSAR

Risni Monika. 2024. The Influence of BRImo Application Technology Service Innovation and Customer Service Quality on Customer Satisfaction at PT. Bank Rakyat Indonesia Makassar.
This study aims to determine the influence of BRImo application technology service innovation and customer service quality on customer satisfaction at PT. Bank BRI Makassar.
The research method used in this study is quantitative research, with data collection through questionnaires distributed to 50 respondents. The data analysis
technique used in this study is a non-linear approach, T-test, coefficient of determination R2, and F-test.
The results of this study indicate that (1) Partially, BRImo application technology service innovation and customer service quality have a positive influence on customer satisfaction at PT. Bank BRI Makassar. (2) Simultaneously,
BRImo application technology service innovation and customer service quality have a positive and significant influence on customer satisfaction at PT. Bank BRI Makassar. (3) The customer service quality variable is the most dominant variable influencing customer satisfaction at PT. Bank BRI Makassar.