ANALISIS KELAYAKAN BISNIS PRODUK JAMUR KRISPI KRYMPIS DI MAKASSAR DITINJAU DARI ASPEK NON FINANSIAL

Ibrahim. 2024. Business Feasibility Analysis of Krympis Crispy Mushroom Products in Makassar Reviewed from Non-Financial Aspects, supervised by Bahrul Ulum Ilham and Nurhaeda Z.
This study aims to determine the business feasibility of Krympis crispy mushrooms in Makassar, especially reviewed from non-financial aspects, which include legal or legality aspects, organization and management, social and economic, market and marketing, environment, and the company's technical and technological aspects.
The population in this study includes information found in Krympis Crispy Mushroom business actors. Meanwhile, the sample used involved data related to non- financial business feasibility aspects. This study uses a qualitative method. In addition, the data sources used consist of primary and secondary data. Primary data refers to information obtained directly from the research location, such as observations and personal interviews with business actors. While secondary data is supporting information obtained indirectly, such as books, journals, and
websites.
The research results show that the Krympis crispy mushroom business is feasible to run based on legal and legality aspects, organization and management, social and economic, market and marketing, environment, and the company's
technical and technological aspects, all of these aspects support the feasibility of the Krympis crispy mushroom business.