PENGARUH HARGA, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA MINIMARKET INDOMARET DI KOTA MAKASSAR

Aisyah, 2022. Effect of Price, Promotion and Location on Purchase Decisions at Indomaret Minimarkets (Case Study of Consumers Who Shop at Indomaret Makassar). Supervisor : Abdullah Abidin and Fitriani Latief.
This study aims to examine and analyze the effect of price on purchasing decisions, the influence of promotions on purchasing decisions and the influence of location on purchasing decisions. Data collection uses primary data obtained from consumers who shop at Indomaret Makassar which are then used as respondents using incidental sampling technique of 50 consumers. . The results of the primary data collected through the distribution of the questionnaire have been tested with instrument tests in the form of validity and reliability tests. The data analysis method uses descriptive statistical analysis techniques and inferential statistical analysis The results showed that: partially or simultaneously the variables price, location, and promotion have a positive and significant effect on purchasing decisions so that the proposed hypothesis can be accepted.