PENGARUH PERSEPSI HARGA DAN VARIAN MENU TERHADAP KEPUTUSAN PEMBELIAN PADA TRIOLOGY COFFEE GOWA

Abdul Wahid Hasyim. 2024. The Influence of Price Perception and Menu Variants on Purchase Decisions at Triology Coffe Gowa, supervised by Shandra Bahasoan and Andi Ircham Hidayat.
This study aims to analyze (1) The partial influence of price perception and menu variants on purchase decisions at Triology Coffe. (2) The simultaneous influence of price perception and menu variants on purchase decisions at Triology Coffe. (3) The most dominant variable affecting purchase decisions at Triology Coffe.
This research uses a quantitative method. The research sample consisted of 75 respondents who are consumers of Triology Coffe Gowa.The research used multiple linear regression analysis method with data collection using Likert scale questionnaire.
The research results show that (1) Partially, the variables of price perception and menu variants have a positive and significant effect on purchase decisions at Triology Coffe, (2) Simultaneously, the variables of price perception and menu variants have a significant effect on purchase decisions at Triology Coffe, (3) The menu variants variable is the most dominant variables affecting purchase decisions at Triology Coffe.