ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA PT. ASAFA GLOBAL WISATA

Alfiyyah Anisah Abubakar, 2022. Analysis of Marketing Strategy in Increasing Sales at PT. Asafa Global Wisata, Supervised by Ridwan and Yuswari Nur.
This study aims to determine what kind of marketing activities at PT. Asafa Global Wisata and to find out the role of SWOT analysis in increasing the competitiveness of PT. Asafa Global Travel. The data collected is based on the
results of interviews from informants, namely as the owner of PT. Asafa Global Travel.
The travel industry tourism, especially Travel Agents, is getting tighter so that it has an impact on business actors who are competing to provide the best service for their consumers. The phenomenon that often occurs at this time is where companies both directly and indirectly experience a decline due to the increasing Covid-19 which makes a company decline with reduced income due to the many restrictions and closures of tourist attractions that make tourism stop operating temporarily, therefore The company makes a marketing strategy that utilizes information media such as Facebook, Instagram, WhatsApp and the web.
This study uses qualitative description analysis methods and SWOT analysis. The results obtained indicate that the marketing activities of tour packages at PT. Asafa Global Wisata during the current pandemic, there are 4 types, namely segmenting & targeting, positioning, branding and selling. Meanwhile, based on the results of the data test conducted, the SWOT analysis plays a role in increasing
competitiveness.