PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA BAKSO GRANAT MALANG INDAH

Hendra Eka Pristiawan. 2021. The Effect of Product Quality, Price, and Location toward Purchasing Decisions at Malang Indah Granat Meatballs, supervised by Mariah and Shandra Bahasoan.
This research was conducted in order to determine the effect of product quality, price, and location on consumer purchasing decisions at Bakso Granat Malang Indah, Jalan Metro Tanjung Bunga Makassar City partially and
simultaneously.
In conducting this research, the data analysis method used by researchers is in the form of multiple linear regression analysis methods using questionnaires to get consumer responses. product quality, price and location as well as purchasing decisions that will be responded to by consumers with a sample of 80 respondents.
The results of this study indicate that simultaneously product quality, price, and location have a significant effect, but only partially the price and location variables have a significant effect. While the product quality
variable does not have a significant effect on purchasing decisions. In this study, price is the most dominant variable affecting purchasing decisions at Bakso Granat Malang Indah.