PENGARUH CELEBRITY ENDORSE DAN PROMOSI PENJUALAN TERHADAP MINAT BELI MINUMAN YOTTA (STUDI KASUS MAHASISWA ITB NOBEL) HASIL PENELITIAN (SKRIPSI)

ANUGRAH AWALIA ROSAIN. 2022 The Effect of Celebrity Endorse and Sales Promotion on Interest in Buying Yotta Drinks (Case Study of Itb Nobel Students). Advisor fitriani Latief,S.P.,M.M and Agunawan S.Kom.,M.Kom
The title of this thesis was discussed on September 24, 2021 and has been approved for research. This research was conducted at the ITB Nobel Indoneis Campus, Jalan sultan alauddin no. 212. The time required to conduct this research
is estimated to be approximately one month This study aims to determine the effect of celebrity endorsement and sales
promotion partially and simultaneously on interest in buying Yotta drinks (case study of Indonesian Nobel ITB students)
The sample in this study was 100 respondents and this study used multiple linear regression analysis method with data collection using a questionnaire with a linkert scale.
The results showed that celebrity endorsement and sales promotion had a partial and simultaneous effect on the interest in buying yotta drinks in ITB Nobel Indonesia students