PENGARUH BRAND IMAGE HARGA DAN FASHION LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN DI THRIFT SHOP ONLINE DI KOTA MAKASSAR (STUDI PADA KONSUMEN @THRIFTBUY.ME KOTA MAKASSAR)

Vica Nadila Narvatinova. 2023. The Influence of Brand Image, Price, and Fashion Lifestyle on the Decision to Purchase Clothing Thrift Shop Online in Makassar City, supervised by
Fitriani Latief and Andi Ircham Hidayat.
This study aims to examine the effect of brand image, price, and fashion lifestyle on purchasing decisions for Thriftshop clothing online in Makassar City. The background of
this research is that there are many online thrift shops in Makassar City selling thrift clothing online through social media.
This study used quantitative methods and sampling techniques, namely nonprobability sampling using purposive sampling method with 93 respondents. The data collection technique was through a questionnaire and processed using SPSS 23. The data analysis was multiple linear regression.
The results of this study indicate that the brand image, price, and fashion lifestyle variables simultaneously and partially have a positive and significant effect on purchasing decisions for thrift shop online in Makassar City.