PENGARUH LOKASI DAN KUALITAS MAKANAN TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNG COTO MANGKASARA DI MAKASSAR

Arie Achmad Akbar.2023. The Effect of Location and Food Quality on Purchasing Decisions at Coto Mangkasara Stalls in Makassar. Supervised by Un Dini Imran, SE, M.M and Ali Murdhani Ngandoh, SE, M.Si.
This study aims to determine (a) the effect of location and food quality on purchasing decisions at Warung Coto Mangkasara in Makassar individually (b) the effect of
location and food quality on purchasing decisions at Warung Coto Mangkasara in Makassar (c) to determine the most dominant variable between Location and Food Quality on Purchasing Decisions at Warung Coto Mangkasara.
This research uses quantitative data types and multiple linear regression analysis methods, so that research data is obtained from questionnaires distributed online to consumers of Warung Coto Mangkasara in Makassar with a sample of 88
respondents.
Based on the results of research using the T test and F test, it states that The results of this study indicate that partially and simultaneously location and food quality have a positive and significant influence with the most dominant variable on purchasing decisions being food quality variables.