PENGARUH PROMOSI, DESAIN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO INDAH SANDAL KABUPATEN BULUKUMBA

Nurfadillah. 2022. Effect of Promotion, Design and Product Quality on Purchase Decisions at the Indah Sandal Store in Bulukumba Regency, supervised by Andi Widiawati and Ali Murdhani Ngandoh.
This study aims to determine (1) the effect of promotion, design and product quality on purchasing decisions at the Indah Sandal Store, Bulukumba Regency partially (2) the influence of promotion, design and product quality on purchasing decisions at the Indah Sandal Store, Bulukumba Regency simultaneously (3) The most dominant variable influencing the decision at Toko Indah Sandal, Bulukumba Regency.
This study uses quantitative data types and multiple linear regression analysis methods, so that research data were obtained from questionnaires distributed online to consumers at the Indah Sandal Shop, Bulukumba Regency with a total sample of 95 respondents.
Based on the results of the study using the T test and F test, it was stated that (1) promotion had no partial positive effect, while product design and quality had a variable effect on purchasing decisions at Toko Indah Sandal, Bulukumba Regency (2) promotion, design and
product quality variables had a positive effect simultaneously on purchasing decisions at the Indah Sandal Store, Bulukumba Regency (3) the variable that has the most dominant influence on purchasing decisions at the Indah Sandal Store in Bulukumba Regency is design itself.