ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN DI RUMAH MAKAN SOTO BETAWI

Muhammad Rezki Sanubari Rannu. 2023. Analysis of the Factors
Influencing Consumer Purchase Decisions at the Soto Betawi Restaurant, supervised by Andi Ummul Khair and Andi Ircham Hidayat.
This study aims to determine (1) The effect of price, product quality, andservice quality partially on purchasing decisions at Soto Betawi Restaurant (2) The simultaneous effect of price, product quality, and service quality on purchasing decisions at Soto Betawi Restaurant (3) To find out the most influential variables on consumer purchasing decisions at Soto Betawi Restaurant.
The research sample consisted of 98 respondents who were consumers of Soto Betawi Restaurant. This research used multiple linear regression analysis methods by collecting data using a questionnaire with a Likert scale.
The results of this study indicate that (1) Price has no significant effect partially while Product Quality and Service Quality have a partial significant effect on purchasing decisions at Soto Betawi Restaurant (2)
Simultaneously Price, Product Quality, and Service Quality have a significant effect on purchasing decisions at Soto Restaurant Betawi (3) Service Quality Variable that has the most influence on purchasing decisions at Soto Betawi
Restaurant.