PENGARUH KUALITAS PRODUK, PROMOSI, DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BERMOTOR HONDA CRF DI MAKASSAR

Mario Josis Duminggu, 2023. The Influence of Product Quality, Promotion, and Design on Purchase Decisions for Honda CRF Motorized Vehicles in Makassar.
This study aims to analyze the influence of Product Quality, Promotion, and Design on Purchase Decisions for Honda CRF Motor Vehicles in Makassar. The population of this study included all consumers using Honda CRF motorbikes in
Makassar, with a sample of 50 people, the sampling technique used random quota sampling using a questionnaire (questionnaire).
The research method used is quantitative research. With data analysis techniques namely Research Instrument Test (Validity Test and Reliability Test), Classical Assumption Test (Normality, Multicollinearity Test, and Heteroscedasticity Test), Multiple Linear Regression Analysis, and Statistical Test (t test, F test, and
Determination Coefficient), processed using SPSS 21.
The results of the study found that Product Quality, Promotion, and Design had a positive and significant effect on purchasing decisions for Honda CRF Motorized Vehicles in Makassar in Makassar both partially and simultaneously. As
for the design variable, it is the variable that has the most dominant influence on purchasing decisions for Honda CRF motorbikes in Makassar.