PENGARUH CITA RASA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA DAPUR UMMU HISYAM (OUTLET 04 JL. POROS MAROS – MAKASSAR)

Fatmawati. 2023. The Influence of Taste and Service Quality on Consumer Satisfaction at Kitchen Ummu Hisyam Outlet 04 Maros Makassar, supervised by Yuswari Nur and Mariah.
This study aims to (1) The influence of taste and service quality partially on customer satisfaction at the Ummu Hisyam Maros Kitchen. (2) The simultaneous effect of taste andse uality on customer satisfaction at the Umm
Hisyam Maros Kitchen. (3) The most dominant variable between taste and service quality affects consumer satisfaction at the Ummu Hisyam Maros Kitchen.
The sample of this study was 66 respondents who were consumers of the Ummu Hisyam Maros Kitchen. This study used multiple linear regression analysis methods by collecting data using a questionnaire and a Likert scale.
The results of the study show that (1) The Taste has no effect on consumer satisfaction at Umm Hisyam Maros Kitchen. While the service quality variable has no effect on consumer satisfaction at the Umm Hisyam Maros Kitchen. (2) The Taste and Service Quality do not simultaneously influence consumer
satisfaction at the Umm Hisyam Maros Kitchen. (3) The Quality of service is a variable that has a dominant influence.