PENGARUH PERSPEKTIF HARGA DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN JASA GRAB BIKE DI MAKASSAR

Dwi Ramdhani. 2022. The Influence Perception of Price and Promotion on Decisions to Use Grab Bike Services in Makassar. Supervised by Ridwan and Yuswari.
This study aims to (a) find out whether prices and promotions have a partial effect on the decision to use grab bike services in the city of Makassar. (b) find out whether price and promotion have a simultaneous effect on the decision to use grab bike services in the city of Makassar. (c) find out which of the two variables has the most dominant influence on the decision to use grab bike
services in the city of Makassar.
The research sample was 96 respondents, namely users of grab bike services in Makassar. This study uses multiple linear regression analysis method with data collection using a Likert scale questionnaire.
The results of this study are (a) Price and Promotion partially have a significant influence on the Decision to Use Grab Bike Services in Makassar. (b) Price and Promotion simultaneously/together have a significant influence on the
Decision to Use Grab Bike Services in Makassar. (c) Promotion is the most dominant variable of the two Independent Variables because it has the highest
value of them.