PENGARUH PENGGUNAAN FITUR SHOPEE PAYLATER DAN FITUR COD SEBAGAI PEMBAYARAN DIGITAL TERHADAP PERILAKU KONSUMEN MAHASISWA DI MAKASSAR

Athira Maharani Rauf. 2023. The Influence of Using the Shopee PayLater Feature and the Cod Feature as Digital Payments on Consumer Behavior of Students in Makassar, supervised by Mariah and Shandra Bahasoan.
This study aims to find out (1) How much the Shopee PayLater Feature has a partial effect on student consumer behavior in Makassar (2) How much the COD Feature has a partial effect on student consumer behavior in Makassar (3) How
much the Shopee PayLater and COD Features effect simultaneously on student consumer behavior in Makassar.
This research uses quantitative methods by collecting data through questionnaires.
The sample in this study was 100 respondents who were students using Shopee in Makassar. The results of this study indicate that (1) The Shopee PayLater feature partially has no effect on student consumer behavior in Makassar (2) The COD feature partially has a positive and significant influence on student consumer behavior in Makassar (3)
Simultaneously Shopee PayLater and COD have a positive and significant influence on consumer behavior of students in Makassar.