PENGARUH VARIAN MENU DAN HARGA TERHADAP KEPUTUSAN PEMBELI PADA BAKSO SOLO IDOLA SUNGUMINASA

Ahmad Akbar. 2023. The Influence of Menu Variants and Prices on Buyer Decisions at BaksoSolo Idola Sungguminasa, supervised by Yuswari Nur and Faisal Rizal Zainal.
This study aims to determine (1) The influence of menu and price variants partially on the buyer's decision on Bakso Solo Idola Sungguminasa (2) The influence of menu and price variantssimultaneously on the buyer's decision at Bakso
Solo Idola Sungguminasa (3) The mostdominant variable among the variants menu and price on the buyer's decision at Bakso Solo Idola Sungguminasa.
The research sample consisted of 98 respondents who were consumers of Solo Idola restaurants. This study uses multiple linear regression analysis methods with data collection using a questionnaire with a Likert scale.
The results of this study indicate that (1) Menu and price variants have a partial positiveeffect on buyer decisions at Bakso Solo Idola Sungguminasa (2) Menu and price variants havea simultaneous positive effect on buyer decisions at
Bakso Solo Idola Sungguminasa (3) The most dominant variable influencing the buyer's decision at Bakso Solo Idola Sungguminasa isthe menu variant.