PENERAPAN DIGITAL PROMOTION PADA KAPAL WISATA PINISI GHINAYAH BAHARI NUSANTARA MAKASSAR

Arinda Muallim. 2025. The Implementation of Digital Promotion on the Ghinayah Bahari Nusantara Makassar Pinisi Tourist Ship, supervised by Un Dini Imran and Nur Syamsinar Munir.
This study aims to determine (1) the form of digital promotion implementation on the Ghinayah Bahari Nusantara Makassar Pinisi tourist ship, and (2) the impact of implementing digital promotions on the Ghinayah Bahari Nusantara Makassar Pinisi tourist ship.
The study employed a descriptive qualitative analysis approach. Data collection techniques used included observation, interviews, and documentation.
The research findings indicate that (1) The implementation of digital promotion by the Ghinayah Bahari Nusantara Makassar Pinisi tourist ship significantly increased customer numbers, brand awareness, and competitiveness. Social media, particularly Instagram, is effective in enhancing visibility and sales. Despite facing challenges, this strategy attracts domestic and international tourists. Future plans include engaging influencers and improving branding, with a focus on quality service to strengthen customer loyalty and company reputation. (2) Digital promotion of the Ghinayah Bahari Nusantara Makassar Pinisi tourist ship increased customer numbers, brand awareness, and competitiveness. Through social media, particularly Instagram, the company reaches a wider audience and builds interaction. Future plans involve engaging influencers and focusing on quality service, which strengthens customer loyalty and reputation in the tourism industry.