PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA PERUMDA AIR MINUM TIRTA JENEBERANG KABUPATEN GOWA

Nuralam. 2024. The Influence of Service Quality and Price on Customer Satisfaction at the Regional Drinking Water Company Tirta Jeneberang, supervised by Fitriani Latief and Nurlaela.
This study aims to analyze (1) The partial influence of service quality and price on customer satisfaction. (2) The simultaneous influence of service quality and price on customer satisfaction. (3) The most dominant variable that has a positive and significant influence on customer satisfaction at the Regional Drinking Water Company Tirta Jeneberang.
The sample in this study consists of 100 respondents who are users of drinking water at the Regional Drinking Water Company Tirta Jeneberang in Gowa regency. The research uses multiple linear regression analysis with data collection through questionnaires using the Likert Scale.
The results of this study show that (1) Partially, the variables of service quality and price have a positive and significant influence on customer satisfaction. (2) Simultaneously, the variables of service quality and price have a positive and significant influence on customer satisfaction. (3) Service quality is the most dominant variable that has a positive and significant influence on
customer satisfaction at the Regional Drinking Water Company Tirta Jeneberang.