ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN DI ALFAMART MALLENGKERI MANGASA

Nur Ichsan Syarif. 2025. Analysis of Factors Influencing Customer Loyalty at
Alfamart Mallengkeri Mangasa, supervised by Bahrul Ulum and Ali Murdhani
Ngandoh.
This study aims to analyze the influence of service quality and customer
satisfaction on customer loyalty at Alfamart Mallengkeri Mangasa. The research
focus includes aspects of service quality, customer satisfaction, and socio-cultural
factors that contribute to customer loyalty.
The method used is quantitative with a descriptive approach. Data collection
was conducted through questionnaires distributed to 50 respondents who shop at
Alfamart.
The research findings indicate that service quality and customer satisfaction
partially influence customer loyalty. Service quality and customer satisfaction
simultaneously have a positive influence on customer loyalty. The customer
satisfaction variable has the most positive and significant influence on customer
loyalty.